Marketing Specialist

$60–80/hr · Mercor · Part time, 35 hours a week

Evaluate AI model marketing performance by creating strategy scenarios and grading analytical and strategic recommendations.

What you would do

Develop marketing scenarios based on real business challenges with audience and competitive context
Score model strategies for alignment with business objectives and market dynamics
Assess whether recommendations would resonate with target audiences
Create reference approaches with strategy rationale and expected outcomes
Flag recommendations that miss competitive or audience insights

Professional marketing experience with campaign planning or strategy responsibility
Understanding of market analysis, segmentation, and positioning
Ability to articulate strategy reasoning clearly in writing
Comfort with ambiguous business scenarios and trade-offs
Ability to work independently on scenario development

Marketing strategyAudience segmentationCampaign planning

1.Audience insight translation
Marketing success requires deep audience understanding; your judgment on model thinking matters.
For example: “A market segment has conflicting needs. How would you design messaging that addresses both?”
2.Competitive positioning
Models often miss competitive context; you assess strategic awareness.
For example: “A competitor dominates your target segment. What marketing approach would you recommend and why?”
3.Campaign trade-offs
Marketing budgets require prioritization; your judgment shows strategic thinking.
For example: “You have budget for 3 channels but data supports 5. How would you decide which to prioritize?”
4.Measuring campaign success
Models must think in metrics; you judge whether reasoning translates to measurement.
For example: “Design a metric framework for a brand awareness campaign. What would success look like?”

Develop one marketing strategy scenario from your experience; provide reference strategy with target audience analysis and expected outcomes.

Select 2-3 campaigns from your career and prepare to explain strategic decisions
Review market segmentation and positioning decisions you've made
Prepare to explain a campaign that succeeded or failed and why
Think about how you'd explain marketing trade-offs to non-marketing stakeholders

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